The Situation

The Business-Tech education approach to AI technology automatises most human work & life behaviour.

This approach is due to implement and organise ourselves around digital Artificial Intelligence (AI) technology mainly on the premise of:

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AI technology systems accelerate the rhythms of our interactions over our natural mental capacities. They create gaps in the core values and behaviours in which we’ve based our work & life systems of justice, health, education, work, relationships and democracy.

The Business-Tech approach educates us to accelerate our daily decision-making via data, algorithms and machine learning. It encourages people's most simple and intimate daily work & life situations to be directed by machine intelligence.

Value Dilemmas

We are being educated to believe google to go places, facebook to find friends, partners and news, amazon to decide what to buy, and learning platforms for self-education and so on. In the workplace, organisations adopt digital technology (intelligent social apps, text and voice bots, data platforms and recognition, tracking and rating systems) without enough employee's involvement. Technology arises essential social, emotional and organisational issues, which are rarely approached in processes of tech-implementation.

Technology benefits are plenty but value dilemmas & behaviours need to be discussed,

  • Are you aware of how technology affects your life purpose, independence, security, self-confidence, learning, emotions, and your ability to trust, engage and relate to others?

  • Are you able to frame and evaluate these daily experiences and situations to discuss them at your workplace, home and communities?

  • Are you capable to take ownership of your digital (AI) interactions?

Within this approach, while AI enhances efficiency and productivity it also erodes essential human natural capacities, meanings and authority. Some accept it, some don't.

Of course, these questions are complex because many people think technology is intrinsic to what it means to be human and to our perception of progress.

Meanwhile, a lack of education on how to deal with needs, dilemmas and opportunities of human-machine interaction already have an impact on:


We are all different and respond differently to different technologies. While Digital (AI) technology provides new opportunities and enhances our capacities, it also limits our natural talents, skills and emotions, enabling behaviours that change the meaning of our interactions.


Teaming up with others and with digital (AI) technologies is not an easy, nor an automatic process. Technology has a positive impact on our work-life experiences when we embrace our human values to design it, implement it and organize ourselves around it.


Redefining human relevance living with digital (AI) technologies is vital. A positive approach to technology urges individuals and organisations to be critical, develop new skills and discover smart ways and policies to redefine human goals.


This urgency for an education on human-machine values gets higher by knowing that only fewer global tech-companies (Alphabet, Facebook, Amazon, Apple, Microsoft) have control over the global AI market and knowledge, which is poorly regulated.

It's not technology what needs to be changed but the focus of humans on its design, implementation and organisation.